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Reusable Bags Are Hot Advertising Medium in California

California voters recently approved Proposition 67 which prohibits grocery and certain other retail stores from providing single-use plastic or paper carryout bags to customers. The purpose of the proposition is to help the environment by reducing litter, protecting oceans and wildlife, and reducing cleanup costs.

Recycling plastic bags wasn’t enough. Each year, roughly 15 billion single-use plastic carryout bags are provided to customers in California (an average of about 400 bags per Californian), according to the Legislative Analyst’s Office. Yet, less than 5 percent of the bags are recycled.

The ban took effect immediately upon voter approval so this is an immediate opportunity for businesses and organizations to get their names in front of the public with reusable tote bags emblazoned with their names, logos, contact information and messages.

A recent study by the Advertising Specialty Institute showed that one reusable tote bag receives nearly 6000 impressions (views) in its lifetime of use. That’s a lot of advertising for a little more than a buck a bag (and up, depending of style, material, art and quantity).

And think of how many reusable bags consumers in California now need for their daily and weekly shopping, in a state with a population of roughly 39 million!

There are myriad types of reusable bags from a multitude of suppliers. Shopping for the best value, quality, style and material, and creating the artwork to specifications can be time-consuming and overwhelming. When ordering from online vendors, do you know their reputations, reliability, and timeliness to fill orders, not to mention the quality of their products if they don’t provide samples? Is the vendor local or across the country (shipping time and costs are other factors to consider). And do they have inventory or must you wait months to receive a shipment from China?

Limelight has access to many highly rated suppliers, many of which sell through distributors only. We can save you the time and hassle, as well as the disappointment when what you receive from an online vendor isn’t want you expected. We make recommendations of products to fit your purpose and budget. We can provide samples and help you with artwork. We’ll deliver reusable bags your customers will love and use time and again.

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