When National Commercial Builders, Inc., a company specializing in retail commercial construction, construction management, general contracting and tenant improvements, wanted to develop a company web site, the principals selected Limelight to help plan and create the site.
National Commercial Builders, based in Murrieta, CA, had retained Wolfe Interactive, also of Murrieta, as the web site’s developer. Linda Wolfe, partner and program manager of Wolfe Interactive, in turn recommended Limelight for copywriting and public relations, having hired the agency in the past for publicity and media relations assistance.
The principals of National Commercial Builders relied on Jean Clement of Limelight to guide them in planning the content and setting the direction and tone, in addition to being responsible for writing the text. The team created a clean, easy-to-read-and-navigate web site that can expand as the company’s needs dictate. It effectively serves its purpose as a quick introduction to the company for the time-strapped target audience: executives and architects of retail, restaurant and other corporations.