The 2013 Holiday Business Gift Survey conducted by Lands’ End Business Outfitters shows that more American workers (78 percent) would rather receive a holiday gift than have an office party. This is an increase of 12 percent from one year ago. The survey, conducted online, queried 671 corporate decision makers.
According to the survey results, 73 percent of employers fulfill their employees’ wishes by giving gifts. However, what they give vs. what employees want don’t mesh.
Employers prefer to give apparel (42 percent), gift cards (28 percent), bags/totes (27 percent), and food (24 percent). Most employees preferred to receive a holiday cash bonus (45 percent), followed by gift cards (23 percent), and apparel (11 percent). Six percent of employees prefer an extra day off.
It appears that approximately one third of American workers think their bosses are nice enough to be given a gift. As a group 36 percent of employees give a holiday gift, while 30 percent of individual workers do so.
When it comes to gifts for clients, employers prefer to give practical items. These include apparel (38 percent), bags/totes (38 percent), food (28 percent), drinkware (22 percent), and padfolios/writing instruments (18 percent).