Category - Blog

Blog

Women and Men Differ in Charitable Giving

Non-profit organizations should take note of a recent survey conducted by the Women’s Philanthropy Institute at the Indiana University Lilly Family School of Philanthropy. The study showed differences between women and men in...

Blog

Toll-Free Numbers Used to Gather Caller Data

Are you aware that when you call an 800, 855, 866, 877, 888 or 900 toll-free number, the business you’re calling may save your telephone number and use it to their advantage to make money? According to Verizon, if the company...

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Avoid Misleading Email Marketing Subject Lines

Email marketing is alive and well. Surely, you’ve noticed since billions of messages are sent annually. The challenge for senders is to get recipients to open them. That’s why short, attention-grabbing subject lines relevant...

Blog

Push Marketing or Pull Marketing – Which Is Best?

Recently, while waiting for an appointment, I picked up a magazine and read what fashion designers tell us are the trends for spring 2015.  Then I picked up another magazine only to read other styles will be the trends.  So...

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Top 10 U.S. Companies with Best Reputations of 2014

Earlier we told you of the 10 most hated U.S. companies of 2013.  Now we know the 10 American companies with the best reputations, as determined by the 2014 Harris Poll Reputation Quotient study.  They run the gamut from...

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1905 Hair Regrowth Ad Funny, Educational

I enjoy looking at old advertisements and comparing them to ads of today.  They’re a window to our past, and can be quite entertaining, too.  Studying advertisements over generations is a history lesson in the changes in our...

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The Ultimate Public Relations Spin Made in China

As my allergies are acting up, exacerbated by the wind blowing anything and everything through the air, my thoughts drift to China and that country’s smog, which from the photos I’ve seen, looks more like dense coastal fog...

Blog

Sane Advice for Avoiding Email Inbox Overload

Ah, yes, another day, another couple hundred emails arriving in my inbox. My poor email program is so waited down with emails received, sent, and filed that for quite some time it’s been limping due to the heavy burden its...